Nature Astronomy, launched in January 2017, is a new research journal published by Springer Nature. Sitting alongside our sister journal Nature, we aim to publish high impact research in the fields of astronomy, astrophysics and planetary science. In this talk I will cover the motivation and scope of the journal, the types of manuscripts we publish, and what we look for in papers. We offer a range of services to our authors, which I will also discuss. In the last part of this talk, I will cover common pitfalls of writing and submitting papers and I will share hints and tips on how to maximize the impact of your paper, from writing an engaging but informative title and a properly contextualized but concise abstract, to structuring your paper in a way that your results are communicated succinctly.